Israeli Startups Thriving in UAE Market: A Testament to Abraham Accords’ Three-Year Impact

Israeli startups Israeli Startups Thriving in UAE Market: A Testament to Abraham Accords

Israeli Startups Thriving in UAE Market: A Testament to Abraham Accords’ Three-Year Impact

Israeli Startups Thriving in UAE Market: A Testament to Abraham Accords’ Three-Year Impact


Since the historic signing of the Abraham Accords three years ago, the relationship between Israel and the United Arab Emirates (UAE) has been rapidly evolving. This newfound alliance has opened up various opportunities for cooperation, particularly in the field of technology and innovation. Israeli startups, known for their entrepreneurial spirit and cutting-edge solutions, have quickly embraced the UAE market, forming partnerships and establishing a strong presence. This article explores the impact of the Abraham Accords on Israeli startups, the factors contributing to their success in the UAE, and the potential for future growth.

The Abraham Accords: Paving the Way for Collaboration:

The Abraham Accords, signed in September 2020, marked a significant milestone in Middle Eastern diplomacy. The normalization of relations between Israel and the UAE opened up a world of possibilities for both nations. With barriers to business and trade removed, Israeli startups saw an opportunity to expand their operations into the UAE market.

The Israeli Startup Ecosystem:

Israel has long been recognized as a global hub for innovation and technology. Its thriving startup ecosystem, supported by a robust infrastructure and a culture of entrepreneurship, has produced groundbreaking solutions across various industries. Israeli startups are known for their agility, adaptability, and ability to turn challenges into opportunities.

The UAE as a Fertile Ground for Growth:

The UAE, on the other hand, has positioned itself as a regional leader in technology and innovation. With its advanced infrastructure, favorable business environment, and strategic geographical location, the UAE provides a conducive ecosystem for Israeli startups to flourish. The country’s commitment to diversifying its economy and embracing cutting-edge solutions makes it an attractive destination for Israeli entrepreneurs.

Strategic Partnerships and Collaborations:

The Abraham Accords facilitated the establishment of numerous strategic partnerships and collaborations between Israeli startups and UAE-based companies. These collaborations span various sectors, including cybersecurity, agriculture, healthcare, and artificial intelligence. Israeli startups have brought their expertise and technology to the UAE, while also benefiting from the local market knowledge and resources provided by their UAE partners.

Israeli Startups Making Waves:

Several Israeli startups have found success in the UAE market, gaining recognition and securing investment. One such example is Trigo, an AI-based technology company specializing in frictionless checkout solutions. Trigo partnered with the UAE-based retail giant, Majid Al Futtaim, to introduce its innovative technology in Carrefour stores across the UAE. The collaboration has been well-received, with plans for further expansion.

Another notable Israeli startup making waves in the UAE is OrCam, a company focused on assistive technology for the visually impaired. OrCam’s pioneering devices have gained popularity among UAE residents, with partnerships established with local organizations to enhance accessibility for the visually impaired.

Government Support and Initiatives:

The UAE government has been proactive in supporting and nurturing the growth of Israeli startups in the country. Initiatives such as the Dubai Future Accelerators program and the Dubai 10X initiative provide Israeli startups with access to resources, mentorship, and funding opportunities. These initiatives aim to foster innovation and drive economic diversification, aligning with the goals of both the UAE and Israel.

Challenges and Future Outlook:

While Israeli startups may be thriving in the UAE market, they still face challenges along the way. Cultural differences, language barriers, and differences in business practices can pose hurdles for Israeli entrepreneurs. However, the willingness of both nations to collaborate and bridge these gaps serves as a strong foundation for continued growth.

The future outlook for Israeli startups in the UAE market remains promising. The exponential growth in bilateral trade, the increasing interest of Emirati investors in Israeli startups, and the upcoming EXPO 2020 in Dubai all contribute to a favorable environment for continued collaboration and expansion. The Abraham Accords have laid the groundwork for a robust partnership, opening up new avenues for innovation and prosperity for both nations.


The thriving presence of Israeli startups in the UAE market is a testament to the impact of the Abraham Accords. With barriers to business and trade removed, Israeli entrepreneurs have quickly embraced the opportunities provided by the UAE’s favorable business environment. Strategic partnerships, government support, and the drive for innovation have paved the way for Israeli startups to make significant contributions to the UAE’s technology and innovation landscape. As the partnership between Israel and the UAE continues to strengthen, we can expect further collaborations and groundbreaking solutions from Israeli startups in the years to come.


1. What are the Abraham Accords?

The Abraham Accords are a series of agreements signed between Israel and various Arab nations, including the United Arab Emirates, Bahrain, and Sudan. These agreements mark the normalization of diplomatic, economic, and cultural relations between the nations involved.

2. How have the Abraham Accords impacted Israeli startups?

The Abraham Accords have opened up new opportunities for Israeli startups, particularly in the UAE market. The removal of barriers to business and trade has allowed Israeli entrepreneurs to expand their operations, form strategic partnerships, and access the resources and market knowledge provided by their UAE counterparts.

3. What are some notable Israeli startups in the UAE?

Several Israeli startups have made their mark in the UAE market. Trigo, a company specializing in frictionless checkout solutions, has partnered with Majid Al Futtaim to introduce its technology in Carrefour stores. OrCam, a company focused on assistive technology for the visually impaired, has also gained popularity in the UAE.


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